How Twitch’s New Brand System Seeks to Amplify Creativity around the World - S6006

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Brian Collins

CEO/Chief Creative Officer, COLLINS

Byron Phillipson

Global Executive Creative Director, Twitch


After building the world’s most popular live-streaming platform, Twitch not only wanted to support and advance their gamer community but to also invite other expressions of creativity. How do you keep growing the audience that made you successful while expanding to include more voices to be part of your platform? 

A new brand operating system.

Strategically focused, Twitch’s brand design evolves, scales and supports opportunities for growth by bolstering creativity, not reducing it. Byron Phillipson, Global Executive Creative Director at Twitch, and Brian Collins, Chief Creative Officer of COLLINS, will discuss how a new brand system is helping Twitch flourish. They’ll review the challenges of building a future-focused brand and how it enables partners and cross-functional teams, while grounding Twitch in the spirit that drove its success in the first place.

Technical Level: General Audience

Type: Session

Category: Industry Best Practices

Track: Creativity and Design in Business, Video

Audience: Art/Creative Director, Business Strategist/Owner, Educator, Graphic Designer, Photographer, Print Designer, UI and UX, Web Designer, Social Media Content Creator, Executive, Marketer