Director of Marketing, Lucidpress
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Getting employees to use brand templates can feel a lot like herding cats, especially now when so many of us are working with limited resources and remote teams. How do you solve the all-too-familiar request to create a flyer or ad when the requestor has a template and could easily create their own asset?
Join Garrett Jestice, Head of Marketing at Lucidpress, as he shows you how to streamline your creative team’s workload by getting team members to use existing, professionally designed templates. Learn how to save time while delivering a consistent brand message with templates.
You’ll leave this session understanding:
- The business value of creating customizable templates, instead of fielding one-off requests
- How to overcome the nine most common hurdles organizations face when creating brand templates
- Actionable tips for getting your employees excited about creating new content with existing templates
Technical Level: General Audience
Type: Session
Category: Industry Best Practices
Track: Creativity and Design in Business, Graphic Design, Business Productivity
Audience: Art/Creative Director, Graphic Designer, Social Media Content Creator, Marketer