Madeleine Weiss leads the creation of HAJOK Design since 2017 and is part of the management of the Hamburg brand and design agency. After studying art history and German philology at the University of Hamburg, she began her professional career in the field of web design at elephant seven multimedia. At the same time, she taught for several years as a lecturer at the Bremen Art Academy in the Digital Media course. Before Weiss joined HAJOK as Design Director in 2014, she worked as a freelancer for design agencies such as Ropelius, the Peter Schmidt Group, Solutions and HAJOK Design. 

Born and raised in South Africa, the expert for packaging design and strategic branding is also passionately interested in the topics of psychology and brain research as well as sustainability. Together with her team, she has won various design awards over the past three years, including the Red Dot, the German Design Awards and the Pentawards.