Technology Forcing Marketers To Accept Ambiguity.

Technology has had a huge impact on marketing strategies, that’s for sure. But its implications go beyond how and where marketers communicate with their customers; it is also forcing them to get comfortable with the uncertain, as well as test and learn processes and infrastructure, according to a panel of experts in New York City.

Related: Click here to watch this group discuss what CMOs should spend their time and money on in 2017.