Email marketing best practices.

Read the latest in email marketing.

We know that email is critical to your marketing efforts, but it’s not always easy to execute. Use the resources on this site to improve your program and reach your customers with more relevant and effective email campaigns.

Read the latest in email marketing.

Know where you stand.

As you take email marketing to the next level, it helps to know where you are today. See which of these email marketing strategies work for you.
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Classic

You focus on the fundamentals, including list growth, segmentation, reactivation, personalization, cross-sell and loyalty email programs.
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Dynamic

You’re incorporating digital channel insights, triggering emails based on consumer behavior and delivering more responsive and dynamic content made for mobile devices.
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Contextual

You’re using contextual data to serve real-time email content such as location, date and time, and preferences to deliver helpful and compelling experiences.
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What are your email strengths and priorities?
Take our Assessment to find out ›

Get our latest email insights.

We work with some of today’s biggest brands and brightest minds in email marketing. Along the way we pick up interesting insights and effective strategies that we pass along to you.
 

Understand email strategy from beginning to send.

We like to share some of our latest webinars and conference presentations on the topic of email marketing. We hope you’ll find these helpful.
The Art and Science of Email Marketing
The Art and Science of Email Marketing
Email Deep Dive
Email Deep Dive
Forrester Research: The Next Frontier of Email Marketing
Forrester Research: The Next Frontier of Email Marketing

See how our customers are improving their email approach.

Travelocity
Travelocity creates campaigns in hours instead of weeks.
See how we helped accelerate their email campaigns by giving them the resources to create and automate campaigns without coding expertise.
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TrueValue
Learn how True Value boosted their email marketing.
This leading retailer-owned hardware cooperative increased email open rates by improving segmentation and targeting with one Adobe solution.
Learn more ›

 

Traditional ESPs Aren’t Cutting it.

Read our report that tells you why traditional ESPs limit you with expensive services and outdated strategies. See how you can get so much more with the help of Adobe Campaign.
Learn more ›

There’s still much to learn about effective email marketing.

Download the Art of the Click to learn the four critical qualities of great email experiences, and more!
 

Learn how to solve business problems.

Read our use-cases for best practices in email.
 
Deliver emails in context.
 
Deliver emails in context ›