Mobile content management

Today, it’s important to integrate mobile into your overall brand experience — and make content relevant to each customer on any device. This is challenging when you’re using different tools to present a consistent experience across web and mobile.With mobile content management from Experience Manager Sites, marketers can manage their web and mobile apps, sites, and campaigns from one location and ensure that the content is responsive to every consumer screen.

Mobile content management

Offer a consistent mobile experience using responsive web design.

Build a single site that automatically adjusts to all devices. By using the same code and content, and setting multiple breakpoints for different screen sizes, a responsive web design helps readers have a consistent experience whether they’re on a desktop, tablet, or mobile device.

Streamline content updates.

Update content once for delivery to both web and mobile sites. Create responsive sites and pages without the need to write code.

Optimize image delivery.

Deliver faster performance by creating websites that respond to each device type, and present the right image quality for media based on screen size.

Preview before release.

Using the responsive design simulator, you can see how different media is displayed on a wide variety of devices.

Use prebuilt components.

Speed up your development time with the reference sites features, using the latest and best components available today.

Easily build and update responsive sites uniquely for mobile use.

Often, a mobile-friendly experience requires a site made specifically for mobile users. Use mobile site management to design sites for multiple devices, deliver automatic updates across all devices, speed up site performance, and preview changes before you release them.

Customizable and streamlined content updates.
Create links between content across multiple adaptive sites. Automatically update content across all devices.
Tailored experiences for each device.
Design different layouts for different mobile devices or deliver different types of media by device — with the ability to link content between sites for automatic content updates.
Faster performance with device detection.
Combine server-side and client-side device detection to get the information you need about a user’s device — such as size and operating system — to deliver web experiences for each use case optimized by device.
An ability to preview before release.
Check the display of your site on mobile devices before publishing.

Here are more tools to help you manage mobile content.

Native and hybrid mobile apps
Manage content in native apps, or create and manage hybrid apps for distribution across platforms using Experience Manager Mobile.
Content-centric digital publishing apps
Create engaging content for apps within Experience Manager, and then deliver your digital publication using Adobe Experience Manager Mobile.
Integrated content delivery
Marketers can effortlessly update content across all digital assets without having to rely on IT to do it for them.

See how FirstEnergy improved customer loyalty through company agility.

Learn how the energy company used Adobe Experience Manager for robust and flexible content management throughout its organization.
“With Adobe Experience Manager, our behind-the-scenes marketing, business, and development processes are much cleaner and more efficient.”
— Scott Infante, manager of IT enterprise technologies, FirstEnergy


Adobe named a leader, again.

See why Adobe was positioned highest in ability to execute and manage web content from Gartner’s Magic Quadrant.