Unleash your advertising and subscription revenue.

Adobe Primetime

What is Adobe Primetime?

It’s a cloud-based service that helps broadcasters, cable networks, and service providers capitalize on their data and technology to increase advertising and subscription revenue.

Reduce ad waste.
Use Adobe Sensei machine learning to reduce waste on campaigns guaranteed against Nielsen Digital Ad Ratings.

Deliver optimal TV everywhere.

Give your subscribers the TV content they want anywhere, without unauthorized account sharing.

Improve ad targeting.

Boost your inventory yield by using data and dynamic ad insertion for better ad targeting.
Create high-quality video experiences.
Deliver high-quality video ad experiences to your audience across every device and platform.

Adobe Primetime provides media companies with 385% ROI.


Get the details in the new report from IDC.


See what Primetime can do.


Drive your advertising revenue.

Currency Optimization
Use machine learning to dramatically cut waste for ad campaigns.
Dynamic Ad Insertion
The world’s largest media companies rely on Primetime Dynamic Ad Insertion to deliver TV-quality, targeted video ad experiences for the biggest live events.

Boost your subscription revenue.

Unlock pay TV content on any device with the Emmy award–winning solution that powers 99% of pay TV households in North America.

Concurrency Monitoring
Reduce unauthorized account sharing across all of your streaming pay-TV properties.

Use a single workflow to build and deliver video across every device and platform.



Primetime for programmers.

Primetime gives programmers the power to use data and technology to maximize the yield of their ad inventory.



Primetime for advertisers.

Primetime gives advertisers the power to use data and technology to generate more revenue from advertising and subscriptions.

How Primetime can work for you.


Find all the answers and resources you need to boost your advertising and subscription revenues.


See how our customers succeed with Primetime.


NBC is bringing live sports to screens of every size.


The cable giant brings its service to new devices.
M6 set out to bring its television experience to mobile.

Dont' let great programming become a plot twist.

Find out how you can give your customers the ideal viewing experience with Primetime.

Learn how to solve business problems.

Read our use cases for best practices in streaming video.