Adobe Target
Prueba y optimiza las experiencias digitales: siempre, con Adobe Target.
Busca la aguja en el pajar y déjalos boquiabiertos. Pruebas A/B y multivariable. Personalización. Automatización por IA a escala. Consigue todo un motor de optimización con Adobe Target.
Adobe Target
Prueba y optimiza las experiencias digitales: siempre, con Adobe Target.
Busca la aguja en el pajar y déjalos boquiabiertos. Pruebas A/B y multivariable. Personalización. Automatización por IA a escala. Consigue todo un motor de optimización con Adobe Target.
Benefits
Take omnichannel personalization to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.
Stop guessing with A/B and multivariate testing.
Running isolated tests in aislamiento just doesn’t cut it. Instead, easily test everything through every channel every time.
Improve every experience with AI-powered automation and scale.
AI is critical to modern optimization. Test and personalize to every visitor, applying artificial intelligence with a single clic.
Experiencias excepcionales con clientes requieren de herramientas excepcionales.
Adobe se presenta como la plataforma líder en la optimización de experiencias. Obtén más información en el reporte The Forrester Wave™: Experience Optimization Platforms, Q2 2018 (The Forrester Wave™: Plataformas de optimización de experiencias, segundo trimestre de 2018).
How we're different
Fast-track your Target expertise with step-by-step learning and recommended events.
Personalization at scale
Adobe Target allows you to actually personalize experiences at scale, with automated offers by the thousands and recommendations by the millions. A robust testing environment — with large-scale automation capability — enables you to ramp up optimization efforts quickly and optimize your experience to meet your customer's wants and your business's goals through any channel.
Unified Profiles
Gather all key data sources — online, offline, first, second, and third party — into a rich, progressive profile. These profiles power testing and personalization, feeding all profile attributes automatically into sophisticated maching-learning models powered by Adobe Sensei. Profiles are rich and open ended, and attributes can include strings, integers, arrays, and Boolean expressions that go well beyond simple true-or-false statements.
Analytics-led optimization
With Adobe Target sharing insights with Adobe Analytics, you can get answers to questions you didn't know you had. Qualify your results with Analytics based on your historical data, surfacing important insights from granular analysis. Use the audiences defined in Adobe Analytics to test and personalize in Adobe Target.
“With Adobe Target, we found the ideal balance to address different customer preferences, resulting in a 14% lift in conversion.”
