PSLT - Real-time Customer Data Platform App Service (2020v1)
1. Transmitted Data. Upon request by Customer, Adobe will send specified Transmitted Data to a Targeting Platform on behalf of Customer. Customer is responsible for ensuring that any use or combination of the Transmitted Data (by Customer, the Targeting Platform, or other third parties) complies with all applicable laws, guidelines, regulations, codes, rules, and established industry best practices for data usage and privacy (such as the DAA Self-Regulatory Principles when applicable).
2. Use of a Targeting Platform. Adobe’s transfer of Transmitted Data to a Targeting Platform does not grant to Targeting Platform, or other third parties, the right to (i) access Adobe’s online reporting interface or tools, or (ii) receive Reports. Adobe does not control, or have responsibility for, either the use of the Transmitted Data by Customer through the Targeting Platform or for Customer’s combination of the Transmitted Data with any other data through the Targeting Platform’s technology or services. Customers using People-based Destinations must (a) provide Adobe with hashed identifiers and (b) obtain any necessary permissions from its site visitors (as may be required by law or industry guidelines).
3. Ad Targeting. If Customer is either located in the U.S. or uses the On-demand Services on Customer Sites directed towards visitors located in the U.S., Customer must abide by the DAA Self-Regulatory Principles in connection with its use of the On-demand Services, as applicable.
4. Prohibited Data. Customer must ensure that neither Customer nor any Targeting Platform combines or otherwise links Prohibited Data with Protected Data or takes any other action that would convert Protected Data to Prohibited Data. Customer must properly label Protected Data within the On-demand Services and ensure that policies are established and executed to prevent the combination or linking of Protected Data and Prohibited Data.
5. Additional Claims. Customer’s indemnification obligations set forth in the General Terms will also apply to third-party Claims that relate to or arise from the use, display, exchange, or transfer of Transmitted Data between and among Targeting Platforms, Customer and Adobe. The additional Claims in this section are treated as Data Privacy Claims or Other Claims as described in the applicable General Terms. The Limitation of Liability provision in the applicable General Terms does not apply to third-party Claims brought against Adobe by social media Targeting Platforms (e.g., Facebook, Google, Twitter or Amazon) that arise from Customer’s use of Real-time Customer Data Platform App Service.
6. Adobe Experience Platform. Customer must license Adobe Experience Platform as a prerequisite to licensing Real-time Customer Data Platform App Service; as such, the Adobe Experience Platform Product Specific Licensing Terms also apply to Real-time Customer Data Platform App Service.
7. Definitions.
7.1 “DAA” means Digital Advertising Alliance.
7.2 “People-based Destinations” means people-based Targeting Platforms (e.g., social networks) that require the use of hashed identifiers.
7.3 “Prohibited Data” means data which would allow Adobe to directly identify a specific natural person (rather than their device), such as their telephone number, email address, government issued identification number, name, postal address.
7.4 “Protected Data” means any pseudonymous profile data:
(A) intended to be used for Online Behavioral Advertising (as defined by the DAA); or
(B) that Customer (or its third-party data providers) have otherwise identified as data that cannot be combined with Prohibited Data.
7.5 “Targeting Platform” means any entity (e.g., demand-side platform, ad server, or content management platform) that has:
(A) entered into:
(1) an agreement with Customer authorizing such entity to access and use Transmitted Data; or
(2) a data access agreement with Adobe to access and use Transmitted Data sent on behalf of, and as directed by Customer; and
(B) an active integration with Adobe for use with Real-time Customer Data Platform App Service.
Customer acknowledges and agrees that Adobe does not and cannot guarantee the availability of specific Targeting Platforms.
7.6 “Transmitted Data” means Customer Data imported into, or exported from, the On-demand Service.
Adobe Confidential