How Adobe Analytics compares to our competition.  

There are many analytics products out there. But Adobe Analytics consistently outperforms our competition in analyst reports and with customers. Here’s why.

Get our free guide on the top evaluation criteria when selecting a marketing analytics solution.

Everybody else

Adobe Analytics


Collect and measure

They collect data from a limited number of sources and then sample data, so they only show you a portion of the complete data set at any given time.

We allow you to collect data from a wide range of channels, including voice, OTT, audio, and the Internet of Things. And we give you access to all this data all the time, every time.


Explore and understand

They have static dashboards and reports that are hard to customize, making it difficult and time-consuming to analyze your data.

We have a fully interactive dashboard that’s built for power analysts but accessible to marketers, giving you the ability to create and apply segments, set algorithm-based alerts, and build powerful visualizations all at the speed of thought.


Predict and model

Their data science is limited and difficult for everyone in the company to use and act on.

We use predictive algorithms, built-in statistics, and the machine learning of Adobe Sensei to make our data science features accessible to analysts and marketers alike.


Share and act

Their integration with other digital services is limiting, clunky, or non-existent, making it difficult or outright impossible to turn insight into action.

As part of Adobe Experience Cloud, we offer integration with best-in-class products like Adobe Audience Manager, Adobe Target, and Adobe Campaign, making it fast and easy for you to take action and deliver world-class experiences.


Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Adobe Analytics Select

Enterprise-grade analytics.
Empower your decision making with accurate, timely, and insightful data. With drag-and-drop segment building and customizable reporting, you can discover your high-value customers and the best ways to engage them.

Everybody else
They collect data from a limited number of sources and then sample data, so they only show you a portion of the complete data set at any given time.

Adobe Analytics
We allow you to collect data from a wide range of channels, including voice, OTT, audio, and the Internet of Things. And we give you access to all this data all the time, every time.

Everybody else
They have static dashboards and reports that are hard to customize, making it difficult and time-consuming to analyze your data.

Adobe Analytics
We have a fully interactive dashboard that’s built for power analysts but accessible to marketers, giving you the ability to create and apply segments, set algorithm-based alerts, and build powerful visualizations all at the speed of thought.

Everybody else
Their data science is limited and difficult for everyone in the company to use and act on.

Adobe Analytics
We use predictive algorithms, built-in statistics, and the machine learning of Adobe Sensei to make our data science features accessible to analysts and marketers alike.

Everybody else
Their integration with other digital services is limiting, clunky, or non-existent, making it difficult or outright impossible to turn insight into action.

Adobe Analytics
As part of the Adobe Experience Cloud, we offer integration with best-in-class products like Adobe Audience Manager, Adobe Target, and Adobe Campaign, making it fast and easy for you to take action and deliver world-class experiences.

How analysts think we compare

The Forrester Wave™: Customer Analytics Solutions, Q2 2018

The Forrester Wave™: Web Analytics, Q4 2017

Learn more

All benefits

All features

“Because we can see how successful our campaigns are, we know which ones are best at encouraging customers to book on our website instead of other channels.”

Ahmed Elemam, Senior Digital Analyst, WestJet

Let's talk about what Adobe Analytics can do for your business.

Let's talk about what Adobe Analytics can do for your business.