Compare Adobe Analytics Packages

Not every enterprise has the resources to take advantage of every feature we offer and that’s okay. Everyone needs to collect multi-channel data, analyze it in real time, and curate insights throughout the business. Whether you’re just starting to get a handle on your data or you’re heavily invested in data-driven decision making, there’s a flavor of Adobe Analytics that’s right for you.




If you're an enterprise that has ... 

An emerging analytics practice 

A mature analytics practice

An advanced analytics practice 

Ad hoc analysis with Analysis Workspace
Drag and drop any number of data tables, visualizations, and components (channels, dimensions, metrics segments, and time granularities) to a project.

Rules-based attribution 
First touch, last touch, and so on. 

Offline data integration
Integrate data from a CRM system or any other source of online or offline enterprise data (e.g., loyalty program levels) as an added analysis dimension.




Advanced segmentation with Segment IQ 
Discover the most statistically significant differences among segments through an automated analysis of every metric and dimension. 

Anomaly detection 
Automatically find unexpected trends in your data. 

Contribution analysis
Discover hidden patterns in your data to explain statistical anomalies and identify correlations behind unexpected customer actions. 

10 Tokens (Runs)

20 Tokens (Runs)

Additional predictive tools
Advanced insights powered by statistical modeling and machine learning.




Algorithmic attribution
Use machine-learning to assign attribution across the different channels. 





Adobe Analytics Select 

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Adobe Analytics Prime  

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Adobe Analytics Ultimate 

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Adobe Analytics Prime

Multichannel analytics for enterprise.
Understand your customers, find new insights, and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.

Adobe Analytics Ultimate

 Experience-focused analytics for enterprise.
Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers’ journey.

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