Adobe Experience Platform Data Governance

Don’t let data restrictions get you down.

Keeping track of your data and making sure it's used appropriately is a tall order. With Adobe Experience Platform Data Governance, a first-of-its-kind data governance framework, you have the power to classify, manage, and enforce how your data should be used — so you can get the most out of it.



Classify your data
Use labels to classify your data based on business needs and improve the way you use it.

Simplify the process
Save resources by using a default set of rich labels across categories like identity, contractual, and sensitive. Or create your own custom labels.

Use data safely
Minimize inappropriate data usage by warning data users about unintended uses or by simply preventing policy-aberrant data usage.

A single place for data stewardship
Empower data stewards and data privacy specialists to manage data governance policies for their experience data in one place.


Experience Platform Data Governance Features

A single framework for unified data governance.

The value that you get out of your data depends on your knowledge of what data you have, where it came from, how to catalog and categorize it, and how to manage it — including all the regulatory, contractual, and policy limitations on its use. Experience Platform Data Governance provides access to a framework that lets you decide who makes decisions on how to use it, as well as who manages it. You can apply specific labels to data and create and enforce data usage policies, all of which facilitate proper use of data across lines of business.

Apply specific labels to data based on governance and compliance needs. This includes out-of-the-box contractual, identity, sensitive, and privacy data labels. You can also create custom data labels.

Apply labels at different levels at any point. For example, apply labels at the dataset or attribute levels. Those applied at the dataset level will automatically be inherited by attributes.

Create, manage, and communicate data usage policies, including policy templates, custom policies, custom marketing actions, manage policies, audit data usage, and API integration.

Enforce data usage policies with a built-in set of functionalities in the data access layer and data activation workflows. While we do provide out-of-the-box enforcement capabilities, custom applications on Platform can define their own enforcement rules to restrict data usage on Platform and on applications and services built on Platform.

See how intended data usage may violate policies. Also, perform comprehensive lineage analyses and receive recommendations on how to comply with policies.

All our functionalities are available via REST-based APIs. Use those APIs to label, manage, and evaluate policies — at scale. 

Resources for Experience Platform Data Governance

White paper

White Paper

Check out our white paper for Adobe Experience Platform Data Governance and dig deeper into the details.

Understand data governance

Watch our video to get a quick overview of the data governance capabilities in Adobe Experience Platform.

Let’s talk about what Adobe Experience Platform can do for your business.

Let’s talk about what Adobe Experience Platform can do for your business.