Content that’s fit for any channel.
From smartphones and connected cars to digital bus stops and interactive retail stores, consumers have endless options for engaging with brands. Not only are the number of channels and devices growing, but so are customer expectations. They want content created just for them, and they want it consistent everywhere they go.
But each channel has its own complexities and requires content in a different format. To deliver consistent, personalized cross-channel experiences quickly, you need a unified approach. With re-usable, channel-agnostic content you have the right foundation to manage these experiences in an agile manner. Native personalization tools then allow you to scale delivery of those experiences in a contextually relevant manner throughout the customer journey.