Social ad management

Effectively create, manage and optimise social ad campaigns on Facebook and Instagram at scale with Adobe Media Optimizer, using unique data signals to maximise impact.

Manage social campaigns, no matter the scale.

Confidently create, manage, optimise and scale ads for Facebook and Instagram using our unique preview environment, which enables you to safely edit ads in bulk prior to launch. Take performance to new levels with our portfolio budget optimisation feature.


Continue marketing across touchpoints and channels.

Retarget to high-value audiences with Search Retargeting and Dynamic Product Ads on Facebook. Drive cross-channel insights with integrated workflow, optimisation and reporting interfaces for social, search and display.


Inform your social ad strategy with integrated analytics.

Use metrics from your websites through Adobe Analytics to better inform social ad buying and optimisation and get real-time metrics on your social ads.


Extend your reach with global marketing partner programmes.

Adobe Media Optimizer is a badged Facebook Marketing Partner and Instagram Partner with Ad Technology speciality.

See how our customers are strengthening the impact of their social ads.

Using Adobe Media Optimizer, Thomson tested creative content at scale, gaining insights on cross-device exposure that elevated conversion intent.

Learn how Sears Canada uses Adobe Media Optimizer to grow their business on Facebook® and improve efficiencies with data.

See how the insurance and banking group increased the performance and conversion of their Facebook ads with Media Optimizer.

Facebook advertising can benefit customers and marketers.

Take a look at the ADI Digital Trends report to learn how to increase click-through rates on Facebook’s paid social ads.