Compare Adobe Analytics Packages

Not every enterprise has the resources to take advantage of every feature we offer and that’s okay. Everyone needs to collect multi-channel data, analyze it in real time, and curate insights throughout the business. Whether you’re just starting to get a handle on your data or you’re heavily invested in data-driven decision making, there’s a flavor of Adobe Analytics that’s right for you.

 

Select


Prime


Ultimate


If you're an enterprise that has ... 

An emerging analytics practice 

A mature analytics practice

An advanced analytics practice 

Ad hoc analysis with Analysis Workspace
Drag and drop any number of data tables, visualisations and components (channels, dimensions, metrics segments and time granularities) to a project.

Rules-based attribution 
First touch, last touch and so on. 

Off-line data integration
Integrate data from a CRM system or any other source of online or off-line enterprise data (e.g., loyalty programme levels) as an added analysis dimension.

3

15

200

Advanced segmentation with Segment IQ 
Discover the most statistically significant differences among segments through an automated analysis of every metric and dimension. 

Anomaly detection 
Automatically find unexpected trends in your data. 

Contribution analysis
Discover hidden patterns in your data to explain statistical anomalies and identify correlations behind unexpected customer actions. 

10 Tokens (Runs)

20 Tokens (Runs)

Additional predictive tools
Advanced insights powered by statistical modelling and machine learning.

Optional

Optional

Optional

Algorithmic attribution
Use machine-learning to assign attribution across the different channels. 

Optional

Optional

Optional

Pricing

Adobe Analytics Select 

Request Demo 

Adobe Analytics Prime  

Request Demo 

Adobe Analytics Ultimate 

Request Demo 

Adobe Analytics Prime

Multichannel analytics for enterprise.
Understand your customers, find new insights, and identify issues — all with real-time, multichannel data. Measure the effectiveness of your mobile apps to understand how people interact with your digital experiences across devices.

Adobe Analytics Ultimate

 Experience-focused analytics for enterprise.
Take advantage of machine learning and AI to discover deep insights and uncover hidden opportunities. Use experiential data from cross-channel marketing and advanced analytics to get the most complete picture of your customers’ journey.

Learn more

All benefits

Resources and documentation

Let's talk about what Adobe Analytics can do for your business.

Let's talk about what Adobe Analytics can do for your business.