Do more with the data you have.
With stiff competition and tight margins, you need the ability to identify your most profitable customers and build meaningful experiences for them. When you use business intelligence tools and data analytics, you gain valuable insights into their behaviours that can help you to deliver on the promise of personalisation.
By harnessing the power of your database along with your other systems, you can see content response metrics, shoppers’ channel usage and other insights that accelerate smart, data-driven decisions. This lets you measure and analyse key attributes across the customer lifecycle — from browsing habits and purchasing history to social media engagement and activity — so you can uncover a variety of ways to present value.
Using the data to enhance segmentation and fine-tune future marketing as well as identify your most profitable customers, also lets you maximise your effort by targeting the right customers with the right content at the right time. This will help you to deliver on the promise of personalisation and the promise to grow the business.