Next, consider your exposure. Dived explains, “If you were to look out the window, you can still see inside the room that you're in as well as outside. Cameras can’t do that on a single exposure.” Take multiple photos at different exposures to capture the light indoors and outdoors. This is where a tripod comes in handy, so you can capture identical angles of the same room and then combine those photos in post-processing to capture a high dynamic range (HDR).
Tips for the business side of real estate photography.
Real estate photography is about selling real estate, so the art of working with realtors is where you can succeed or fail. “It’s how you arrive at a home and operate with the agent or the client,” Gregory Boone explains. “That’s a big part of what your style is as a business and as a real estate photographer.”
Build up your soft skills and cultivate a professional persona for dealing with your clients. Jonathan Boone adds that “taking an extra 15 to 20 minutes to chat with the homeowner, to explain what you're doing and what your technique is, goes a long way.” Also, prioritise open communication with your realtor clients. Getting them edited, organised photos on time can make a big difference. Selling a house is a complicated process, so make getting the photographs done the easiest part of it and you’ll make sure that you succeed. Creating a polished, updated website is also important for crafting your business persona.
Every real estate agent is different and they want different things. “You’ll have some clients that want to show everything and some that maybe just want 10 or 15 photos,” Dived notes. “They want the potential buyer to set up a tour to see more.” Consider offering different levels of service, so you can fulfil every client’s needs and budget. When pricing new listings, consider charging by room or square footage and then consider offering broader packages that include more detailed work. Be up front with your realtor clients about costs and don’t be afraid to mention time involved in Adobe Photoshop or Lightroom post-processing when discussing turnaround time. They just want their real estate listing to look good, so do what you can to help.