Ad software

Advertising software allows you to automate global media buys and serve optimised ads across multiple channels. This lets you create consistent, personalised and engaging experiences that drive higher returns and deeper brand loyalty. 

Advertising
 

Campaigns don’t work until you overcome ad software challenges.

 

Enterprises face significant technology hurdles in their quest to drive advertising success.
Inability to work with a unified customer view.
 
Inability to work with a unified customer view.
Poor brand security and media transparency.
 
Poor brand security and media transparency.
Difficulty maximising ad spend and ROI.
 
Difficulty maximising ad spend and ROI.
Limited cross-channel capabilities.
 
Limited cross-channel capabilities.
 

 

The right ad software solution puts all-in-one functionality in your hands.

 

Make campaigns more successful by leveraging the benefits of an integrated advertising platform.

 

Connected channels for consistent experiences.
 
Connected channels for consistent experiences.
With a leading ad software solution, you can run search, social, display, TV and mobile ad campaigns all from the same dashboard, creating more consistent and relevant experiences.
Greater spend control. Higher ROI.
 
Greater spend control. Higher ROI.
An integrated advertising solution, such as Adobe Experience Cloud, unifies your audience data, media inventory and performance results into a single clear view of ad activity and investment, so you can better allocate budgets and dramatically boost your ad spend ROI.
Strong brand safety and reduced risks.
 
Strong brand safety and reduced risks. 
You can minimise risky ad placement with greater transparency and better control in your programmatic media bidding and ad serving practices. Drive the outcomes you desire without compromising on brand safety and media quality.
Deeper audience knowledge.
 
Deeper audience knowledge.
When you connect analytics and data management with ad software, you can run campaigns with a unified customer view by merging interactions, traits, transactions and more to better inform your decisions and drive higher conversions.
Ad software
Adobe can help.
 
Adobe Advertising Cloud is the industry’s first end-to-end platform for managing ads across TV, social, video and display formats, making it quick and easy to serve consistent advertising across any screen in any format.
 

 

 

Improving ad performance across channels.

 

Brands experience better control and safety with Adobe Advertising Cloud.
 
 
Henry Marshall, Paid Search Manager, House of Fraser

 

“The main benefit for using Adobe Media Optimizer [now Adobe Advertising Cloud] is that we can control 1.5 million keywords with just a single budget.” 
— Henry Marshall,
Paid Search Manager, House of Fraser

Lindsay Rowntree, UK Search Director, Starcom Mediavest Group
 
“We used Adobe Media Optimizer [now Adobe Advertising Cloud] and it has helped to transform business when it comes to paid search.” 
— Lindsay Rowntree,
UK Search Director, Starcom Mediavest Group

 

Ad Software FAQ.

Can any ad software serve ads dynamically?
No. Dynamic ad serving is a personalisation capability that is dependant on data-driven decisioning that can only come from a fully integrated solution that includes data management and analytics functionality.
 
Can I speed up how we optimise creative assets for better results?
Yes. With the Adobe Advertising Cloud, ad relevancy and personalisation are improved in record time with integrations that link creative design, digital asset management, testing and real-time optimisation, so you’re delivering the most engaging and rewarding ads at the right moment.
 
Can we connect our other channel campaigns, like mobile, to our digital advertising campaigns?
Yes. Adobe solutions enable you to connect experiences across digital and off-line channels in a way few other marketing platforms can. As such, Adobe has been recognised multiple times as a leader by top analyst firms such as Forrester and Gartner.
 
How does an ad software solution improve our time to market?
You can plan, buy, measure and optimise your programmatic ad campaigns within a single view in Adobe Advertising Cloud. This helps speed workflows from strategy to execution, allowing you to get campaigns out the door faster and improve results quickly.
 
How does your ad software improve our ability to measure results?
With the Adobe Advertising Cloud, you can automate and access rich performance data for search, display and social ad campaigns, turning built-in metrics into insights that can be used to improve engagement and conversions.
 
We want to focus on remarketing. Can you help?
Yes. Adobe Advertising Cloud, our demand side platform, allows you to pull up remarketing lists and retarget ads for delivery when they are away from your site.
 

Want to know more?


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