A demand-side platform (DSP) helps you to maximise your programmatic advertising investments. It combines your media planning tools and cross-channel buying capabilities into a single, unified platform that gives you comprehensive measurement across all channels.
Programmatic media buying can fail to deliver because of multiple technology challenges.
Siloed campaigns, technology and reporting.
Inability to target audiences effectively.
Inability to act quickly.
Incomplete access to ad inventory.
Experience the benefits of deploying an integrated DSP in your programmatic media campaigns.
Track and report performance across channels easily. Access real-time reporting for over 60 available metrics from a single dashboard to evaluate inventory, audience, ROI and creative performance.
Segment and refine audiences for sharper targeting and deeper ad personalisation across the entire customer journey, giving your audiences a truly omnichannel experience.
With a centralised buying platform, all your programmatic campaigns are housed under one roof, allowing you to act quickly with confidence.
A leading-edge solution such as Adobe Advertising Cloud gives you access to all your paid advertising channels, including search, display, TV, social and video, through a single dashboard.
Adobe Advertising Cloud is the industry’s first end-to-end platform for managing advertising across traditional TV and digital formats. Identify and engage the best audiences with video, display and search advertising across any screen in any format with this independent cross-channel platform.
Successful brands engage at higher rates when ads are more personalised and relevant.
![“Adobe Media Optimizer [now Adobe Advertising Cloud] helped to free up our team.](/content/dam/www/us/en/experience-cloud/topics/demand-side-platform/en.xc-avtsg-dsp.feature.video-hostelworld.jpg.img.jpg)
“Adobe Media Optimizer [now Adobe Advertising Cloud] helped to free up our team because it took away a lot of our manual bidding process.”
— Ottokar Rosenberger,
CMO, Hostelworld Group
“More and more consumers are shifting from television to digital video and our marketing dollars have to match that. What TubeMogul (now Adobe) does is allow us to literally buy media for measured impact.”
— Ron Amram,
Senior Marketing Director, Heineken USA
How does a demand-side platform work?
In simple terms, a DSP automates media buying using layered data to determine optimal bid prices then executes bids across a variety of inventory sources, which then push ads out to publishers when bids are accepted.
Should I use a global data management platform?
Accessing available inventory in different regions requires servers located near markets where you’ll be bidding. If you’re looking to reach a widely distributed audience, then a global data management platform would work. However, smaller, regional hubs can be effective if you’re targeting distinct populations.
How does a DSP support scaling my ad campaigns?
A DSP in partnership with a data management platform, analytics tools and content management system allows you to extend reach globally without having to manage disconnected campaigns, helping to keep spend down while adding value to your advertising.
We want to improve performance across screens. How does a solutions such as Adobe Advertising Cloud help?
The cross-screen planning software from Adobe Advertising Cloud lets you plan and buy advertising across screens and formats while accurately measuring reach, frequency and impact in a transparent and effective way.
Can we get a complete view of ad inventory across TV, video, social and other channels?
Yes! Adobe has the only leading advertising solution that can access full inventory on all paid advertising channels.
We want to get better at anticipating the next step. Can Adobe Advertising Cloud help?
Yes. Deep integrations with Adobe Sensei, our artificial intelligence, machine learning and deep learning engine, allow you to improve ad targeting and retargeting with confidence using our built-in predictive intelligence.