Demand-side platform

A demand-side platform (DSP) helps you to maximise your programmatic advertising investments. It combines your media planning tools and cross-channel buying capabilities into a single, unified platform that gives you comprehensive measurement across all channels. 

Advertising
 

Ad campaigns fizzle without the right demand-side platform.

 

Programmatic media buying can fail to deliver because of multiple technology challenges.
Siloed campaigns, technology and reporting.
 
Siloed campaigns, technology and reporting.
Inability to target audiences effectively.
 
Inability to target audiences effectively.
Inability to act quickly.
 
Inability to act quickly.
Incomplete access to ad inventory.
 
Incomplete access to ad inventory.
 

 

Get better engagement working with a demand-side platform that brings it all together.

 

Experience the benefits of deploying an integrated DSP in your programmatic media campaigns.

 

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Seamless campaign reporting to all stakeholders.
 
Seamless campaign reporting to all stakeholders.
Track and report performance across channels easily. Access real-time reporting for over 60 available metrics from a single dashboard to evaluate inventory, audience, ROI and creative performance.
A unified audience view for targeted campaigns.
 
A unified audience view for targeted campaigns.
Segment and refine audiences for sharper targeting and deeper ad personalisation across the entire customer journey, giving your audiences a truly omnichannel experience.
Improved speed and agility.
 
Improved speed and agility. 
With a centralised buying platform, all your programmatic campaigns are housed under one roof, allowing you to act quickly with confidence.
A universe of ad inventory at your fingertips.
 
A universe of ad inventory at your fingertips.
A leading-edge solution such as Adobe Advertising Cloud gives you access to all your paid advertising channels, including search, display, TV, social and video, through a single dashboard.
Demand-side platform
Adobe can help.
 
Adobe Advertising Cloud is the industry’s first end-to-end platform for managing advertising across traditional TV and digital formats. Identify and engage the best audiences with video, display and search advertising across any screen in any format with this independent cross-channel platform.
 
 

 

Delivering better ad experiences everywhere.

 

Successful brands engage at higher rates when ads are more personalised and relevant.
 
 
Ottokar Rosenberger, CMO, Hostelworld Group

 

“Adobe Media Optimizer [now Adobe Advertising Cloud] helped to free up our team because it took away a lot of our manual bidding process.”
— Ottokar Rosenberger,
CMO, Hostelworld Group
Ron Amram, Senior Marketing Director, Heineken USA
 
“More and more consumers are shifting from television to digital video and our marketing dollars have to match that. What TubeMogul (now Adobe) does is allow us to literally buy media for measured impact.”
— Ron Amram,
Senior Marketing Director, Heineken USA
 

Demand-side platform FAQ.

How does a demand-side platform work?
In simple terms, a DSP automates media buying using layered data to determine optimal bid prices then executes bids across a variety of inventory sources, which then push ads out to publishers when bids are accepted.
 
We want to improve performance across screens. How does a solutions such as Adobe Advertising Cloud help?
The cross-screen planning software from Adobe Advertising Cloud lets you plan and buy advertising across screens and formats while  accurately measuring reach, frequency and impact in a transparent and effective way.
 
Should I use a global data management platform?
Accessing available inventory in different regions requires servers located near markets where you’ll be bidding. If you’re looking to reach a widely distributed audience, then a global data management platform would work. However, smaller, regional hubs can be effective if you’re targeting distinct populations.
 
Can we get a complete view of ad inventory across TV, video, social and other channels? 
Yes! Adobe has the only leading advertising solution that can access full inventory on all paid advertising channels.
 
How does a DSP support scaling my ad campaigns?
A DSP in partnership with a data management platform, analytics tools and content management system allows you to extend reach globally without having to manage disconnected campaigns, helping to keep spend down while adding value to your advertising.
 
We want to get better at anticipating the next step. Can Adobe Advertising Cloud help?
Yes. Deep integrations with Adobe Sensei, our artificial intelligence, machine learning and deep learning engine, allow you to improve ad targeting and retargeting with confidence using our built-in predictive intelligence.
 

Additional resources.

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