You need new customers — without new budget.
“I need better customer data for lead generation and retargeting campaigns.” You need a way to include insights from campaign data in order to build personalised experiences that will attract high-value prospects.
“I need to personalise and target my ads on other sites with the same messaging I would use on my own site.” When you are unable to effectively close the loop between off-site advertising and personalised messages on your own properties, new customer growth takes a hit.
“I need an attribution model that will identify how I found my best customers, so I can spend money where I’m getting the best return.” Conversions are increasing, but without understanding the most reliable triggers, you will continue to play roulette with your marketing dollars.
Five challenges that keep you from attracting the best new customers:
For more customers, think data.
66% admit issues with their own data — it’s inaccurate, old or conflicting.
51% say they have issues with marketing technology — it’s slow to match data, has insufficient capabilities or is disconnected.
Learn to read the clues your customers leave behind.
Customer acquisition = Accelerating your ability to move more of the right people to complete a transaction, by capturing online behaviour, creating audience segments with high lifetime value and delivering dynamic cross-channel offers.
Targeting unified audience segments from multiple data sources.
Tracking digital behaviour to enrich audience segments and improve targeting.
Delivering dynamic ads on third-party sites and closing the loop with personalised messages on your own site.
Attributing impact to optimise your budget across all channels.
The Adobe advantage
Increase customer acquisition with Adobe.
By starting with the right analytics platform, we can help you to identify new or anonymous visitors to your sites. You can collect the data traits and behaviour of those visitors through analytics technology, allowing you to better identify the visitors and their preferences.
Identify highly qualified prospects faster in just four steps:
online behaviour and use it to build segments and create offers.
audience segments from your unified data, enriched with supplemental data.
the right offers in real time across channels.
CLOSE THE LOOP
by matching off-site ads with on-site messaging for a personalised experience.
“Because we can see how successful our campaigns are, we know which ones are best at encouraging customers to book on our website instead of other channels.”
With Adobe-powered customer acquisition strategies, WestJet saw these results:
- 40% less time supporting search engine marketing
- Overall costs for weekend campaigns dropped by 14%
- More conversions due to tailored content and retargeting campaigns
- An understanding of what customers want based on cross-channel data