Apps that engage become apps that are essential.
Adobe can help. With Adobe Analytics, you can collect data from many sources and gain insights. Measure users’ engagement through the entire customer journey to see how their actions change over time. Identify trends like how frequently they launch your app and where they lose interest and drop off, so you can make adjustments to improve engagement.
Turn insights into opportunities.
Make it personal.
Adobe can help. With Target, it’s easy to try out two versions of a campaign with A/B testing to see which version or combination works the best. Deliver personalised experiences based on user actions, profiles and location. You’ll be able to create the relevant experiences that increase conversions.
Reach customers where they want to be found.
Adobe can help. With Adobe Campaign, you can create campaigns that are personalised and automated to reach your customer in the most appropriate channel. Your integrated customer profile within the solution shows you a customer’s history and preferences and then Campaign helps you design, orchestrate and automate the right cross-channel campaign and measure its success.