The power of personalisation.
Mass experiences vs. personalised experiences.
Mass experiences result in subpar interactions throughout the customer journey. They stem from marketer-centric campaigns with vanilla and irrelevant messages and one-size-fits-all attempts at personalisation. When extensive, multi-channel planning isn’t implemented, disjointed experiences lead to poor customer interactions and unfavorable brand impressions, leaving customers feeling frustrated and unwilling to engage.
Personalised experiences use data to identify audiences and understand context. With this information, you can deliver real-time, highly relevant interactions that resonate with specific customer segments — no matter which channel you use to connect. By integrating data across every channel, marketers can deliver the experiences customers want, helping them be more engaged and more likely to promote the brand.