Create, orchestrate and measure personalised campaigns across every channel.

Adobe Campaign

What is Adobe Campaign?

Adobe Campaign brings together the power of data, design, and delivery to provide:
Seamless cross-channel experiences
Email. Web. Mobile. Online and off-line. Connect with your audiences in a consistent voice across all channels.
 

Data-driven engagement

Drive personalisation and segmentation via an accessible, 360-degree view of your customers.
 

Campaign orchestration and automation

Automate the delivery of relevant content and timely next-best offers.
 

See what Campaign can do.

Intuitively design and automate campaigns across channels, from one-off campaigns to triggered messages, via a graphically rich interface.
Bring the power of the Creative Cloud directly into Adobe Campaign through our Dreamweaver integration and Creative Cloud SDK.
 
Connect with your customers in the exact moments where they can take action — through SMS, push notifications, responsive emails, and more.
 
Quickly summarize campaign data with our out-of-the-box templates, export KPIs to Adobe Analytics, or create your own custom data visualizations.

Adobe Campaign is powerful, scalable and adaptable.

Whether your goals are to improve your email and mobile marketing, orchestrate campaigns across all channels or design entire customer journeys, we can help.
Email and Mobile Marketing.
Email and Mobile Marketing
Improve your email and mobile marketing with personalised, contextually-relevant messages.
 
  • Integrate siloed technologies and consolidate disparate campaign management and email messaging systems.
  • Use online and off-line data for better email personalisation and consistency. 
  • Enhance email automation and improve deliverability and velocity at scale.
 

Read more about Campaign's email marketing capabilities:

Campaign Orchestration
Plan, automate, execute and measure campaigns across every touchpoint. 
 
  • Centralise customer data from different systems, devices and channels. 
  • Integrate inbound and outbound campaign delivery and measurement through a single solution
  • Deliver timely and contextual experiences across any touchpoint.
 
 
 
Campaign Orchestration

Read more about Campaign's email marketing capabilities:

Journey Management.
Journey Management
 
  • Manage the entire customer journey from the anonymous visitor to your most loyal advocates.
  • Drive engagement throughout each phase of the customer journey (acquisition, conversion, retention and win-back). 
  • Tie together anonymous and authenticated profiles and devices.
  • Get the most out of Adobe Experience Cloud through product integrations, core services and the Adobe Data Platform.

 

Read more about Campaign's journey management capabilities:

See how our customers are excelling with Adobe Campaign.

More than 1,000 of the world’s top brands use Adobe Campaign to engage and inspire.
Hostel World
 
Hostelworld delivers 1 billion emails per year while reducing unsubscribe rates and improving click-through rates.
Virgin Holidays
 
Omni-channel, contextual campaigns achieve 90% engagement and 33% increase in revenue.
Nestle
 
Driving revenue and consumer loyalty with targeted emails focused on what’s important to people.

Here’s why you should choose Adobe Campaign.

Our best-in-class technology

Adobe Campaign’s integrated cross-channel capabilities align your online and off-line marketing strategies and create engaging customer experiences that drive ROI. We’ve built on Adobe’s strengths in data, delivery and creative content. Plus, our open solution integrates with other cutting-edge technologies — within Adobe Experience Cloud and Creative Cloud and outside Adobe as well. 
 

Our services that drive success

Our Adobe consulting teams and deep partner network can help you to generate early wins and build credibility as your trusted advisor. Choose from our standard services packages or arrange for customised support as needed. This phased approach accelerates your time to market, lowers implementation costs and builds organisational alignment.
 

Our maturity model

We know that digital transformation requires a unique mix of technology investments, customer-centric strategies and long-term organisational change. Our maturity model helps us to meet you wherever you are along that journey. Our flexible solution, modular services packages and unique pricing model allows you to start today with Adobe Campaign and grow with us as you expand your capabilities and increase your marketing ambition and sophistication.
Email & mobile marketing
Create and deliver personalised, contextually-relevant email and mobile marketing programs that are consistent across channels.
 
Campaign Orchestration
Personalise, automate and deliver cross-channel campaigns.
 
Journey Management
Co-ordinate disconnected marketing tactics that drive engagement throughout each phase of the customer journey.
 

 

The best campaign is a consistent one.
 

See why we're a Leader in Gartner's latest Magic Quadrant.

Like what you see? Let’s talk next steps.

Let us help you to get started finding the right email marketing, campaign orchestration and journey management solution for your needs. Talk to us about your goals and we’ll provide tailored recommendations and pricing. 
 
Ready to get started?
Ready to get started?
Our specialists can show you where to begin with Campaign to get immediate results and drive value over time.
 
Working with a partner?
Working with a partner?
Our global network of partners specialise in a wide range of marketing disciplines and can help you to use Adobe solutions to solve your challenges.
 

 

 

 


Learn how to solve business problems.

Read our use cases for best practices in Campaign.