Reach more viewers on more platforms.

Adobe Primetime ad decisioning provides campaign, inventory and partner management, as well as creative trafficking, reporting and TV Everywhere support. So you can manage and deliver broadcast, film and television ads across screens with improved efficiency, visibility and revenue.

One request. Many ads.

Adobe Primetime can generate multiple ads for a single request and interpret when those ads should be a pod. It’s the only video ad server that can read and generate VAST 3.0 and VMAP 1.0 and provides full support for VPAID 1.0 and 2.0.

The best features for the most control.

Feel the power of campaign management.

Analyse thousands of ads with a dashboard that pulls real-time performance, impression and revenue data. Target and deliver ads with precision, build views based on more than 20 metrics and easily make bulk edits.

Make your library with data.

Import metadata that represents each channel, series, episode and video asset to create a content library. Then target and get reports with just one click.

Test the future.

Get accurate ad performance predictions by running full simulations using all the available data, rather than just a sampling.

Experience. Control.

Take control of ad experiences, from segmenting commercial breaks into pods to establishing target patterns. Use ad maps for full-episode VODs, ad patterns for short-form VODs and ad decisioning for live or linear streaming.

Know your rights.

Assign ads to internal sales teams and TV Everywhere partners. Focus on and target sales rights to support complex carriage agreements. Create sub-accounts and grant permissions to work with various content, sites, devices and geographies.

TV watching is still growing.

Understand the numbers and trends behind the growth of online video viewing in our latest Adobe Digital Index report.