What is Adobe Target?
It’s a personalization solution that makes it easy to identify your best content through tests that are easy to execute. So you can deliver the right experience to the right customer.
If you test, you can’t fail.
With a simple interface and access to best practices, you can quickly create A/B tests and confidently target content.
Use automation to get personal.
Automation is an easy way to personalize customer interactions in real time.
See what Target can do.
Find out if your targeting stacks up.
Discover your strengths and learn where to focus your efforts for better web optimization ;with our Target Self-Assessment Tool.
Learn how to solve business problems.
Read our use-cases for best practices in marketing optimization.