Campaign Management

Manage multiple data sources, define your audience segments and plan and execute multi-step, cross-channel campaigns through a drag-and-drop visual workflow interface.


A canvas for better data management.

Consumers expect fluid, seamless engagement, but you're still managing independent campaigns across email, social, mobile, web and other channels. What's missing from your marketing technology stack are campaign tools that make it easy to give customers connected, relevant and engaging experiences. 

With our campaign management tools, take full control of your marketing initiatives by easily segmenting audiences and orchestrating cross-channel marketing campaigns using a drag-and-drop visual workflow canvas. Easily implement splits, triggered interactions, pauses and weightings and design all your email, mobile and off-line marketing activities in this single visual interface. 

With Adobe Experience Platform, let customers drive their own journeys where they receive real-time triggered messages through multiple channels based on their activity, demographics and any other customised data captured in the Unified Customer Profiles.

Read the campaign management tips and tricks guide

See what makes it work.

Planning
Plan your campaigns across an extended timeline and effectively manage activities, budgets, schedules and results in a single, integrated marketing platform.  

Automation 
Automate your campaigns based on customer engagement. Automatically trigger personalised messages in real-time depending on how each customer interacts with your brand.

Measurement
Measure campaign results to get a complete picture of what works, what doesn’t and what you can do better. Then gather and report on your data so you can analyse it more effectively.

Rules
Limit the number of touches by customer or by channel, reducing the potential for fatigue. You also can set rules to adapt contact frequency on-the-fly, based on individual changes in engagement.  

Learn more about campaign management in Adobe Campaign.

Learn from experience.

See how the Sydney Opera House uses campaign management tools to analyse trends, harvest insights and create remarkable experiences for both on-site and online visitors in this customer story.

Watch now

Amplify your marketing campaigns.

Learn how Adobe Campaign can help you to execute your marketing strategy from our documentation.

Read our implementation documentation

Improve your multichannel marketing.

Learn about different types of push notifications, and how to create, define, and send them.

Get details from our help section

See related features.

Offer management

Create a rules-based offer catalog. You can manage offers by weights or priorities, and cap how many times customers see a specific offer.

Campaign reporting

Campaign reporting lets you to report on aggregate data relating to all of your outreach efforts, including emails, SMS and push notifications, social media, and even direct mail.

Email creation

Create beautiful, personalized, and responsive emails in a variety of ways whether you do your creative and coding in-house or work with partners and agencies.

Let’s talk about what Adobe Campaign can do for your business.

Let’s talk about what Adobe Campaign can do for your business.