Content authoring has never been so efficient.
Re-using bits and pieces of text is usually a messy and error-prone business involving copy-paste and aggravation. Styles or layout elements may cling to the copied text and each variation of the original is unique and hard to keep track of.
Content fragments are a modular and channel-agnostic way of content authoring that isn’t tied to layouts or templates. Text editing becomes easy, organised and versatile using structured or simple fragments, variations and intelligent summarisation. You can create a content fragment once and then drag and drop it onto a new page any time, so there’s no need to create that content more than once.