Compare Adobe Target packages.

Different businesses have different needs but we have a version of Adobe Target that’s right for you. Everyone needs to run tests and optimise some customer content. If that’s all you need at the moment, take a look at Adobe Target Standard. But as your optimisation needs expand, see what Adobe Target Premium has to offer.

Adobe Target Feature

Adobe Target Standard


Adobe Target Premium


A/B/N and multivariate testing

Rules-based and location-based personalisation

Auto-allocate: dynamic multi-armed bandit testing powered by Adobe Sensei

Visual experience composer (WYSIWYG editing)

Desktop and mobile web (client-side or server-side)

Mobile app via SDK or server-side API

Email at open time or build time

Beyond the browser (IoT, set top boxes, intelligent devices, ATMs, kiosks etc.)

Personalised item and content recommendations powered by Adobe Sensei

Automated personalisation for offers powered by Adobe Sensei

Auto-target: one-click experience personalisation powered by Adobe Sensei

AI insights report visualisations for machine learning models

Enterprise Governance with user permissions for global scale

Adobe Target Standard

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Adobe Target Premium

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Source   |   Disclaimer

Exceptional customer experiences require exceptional tools.

Adobe stands alone as the Leader in experience optimization platforms. Read more in the report The Forrester Wave™: Experience Optimization Platforms, Q2 2018.

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All benefits

All features

Customer stories

Resources and documentation

Let’s talk about what Adobe Target can do for your business.

Let’s talk about what Adobe Target can do for your business.