As organisations increasingly focus on customer experience (CX) improvements, optimising content experience can go a long way towards creating happier and more loyal customers. This report by Forrester evaluates the content priorities, challenges and the role structured content management via a Component Content Management System (CCMS) plays in addressing strategic and operational gaps.
Read the report to explore:
- Why existing content management systems don’t meet business needs
- What are the top content creation, management and delivery challenges
- How a CCMS helps organisations tackle these challenges, mitigate risks and gain a competitive advantage
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