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Navigating Transformation in Customer Experience (CX) – Blending Data, CX and Organisational Capability in Media, Entertainment & Communications

Michael Grier, Dan Britcher — Adobe

Media, entertainment and communications (MEC) firms are building a revolution in digitally driven customer experience models. Professionals and marketers can make the most of consumer interactions by using and building systems and reshaping their organisations to anticipate and deliver relevant content and services in real time. With improved accuracy, relevant customer data and delivery of contextually relevant CX messages in real time or on the customer’s schedule, digital leaders in MEC are shaping the future of CX.

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