The more you know, the more likable you'll be.


Engage more with insights and predictive tools.

Smart social marketers know that good content adds up to good business results. As the leader in social analytics technology, Adobe Social helps you see and predict what customers like, talk about, and share most. Adobe Social monitors over 100 engagement metrics, filters social listening data by keywords and sentiment, and ties it all back to website activity so you can see which days, times, and types of content spark the most engagement.

Features of social analytics.

Posting analytics

Discover what types of posts drive the most likes, retweets, and shares across your social networks so you can optimize your strategies to drive the greatest results.

Comprehensive reporting filters

Use filters to sort posts by platform, data range, type, and content to compare performance and identify trends.

Adobe Social is different. Here are five reasons it stands out.

Watch the demo to see how you can turn social data into actionable marketing insights.
“With Adobe Marketing Cloud we can show which revenues come specifically from which posts or campaigns, track them through conversion, and then quickly roll the data into a report for executives.”
— Casey Hall, senior business partner, Thomson Reuters

Use social data to drive marketing success.


Let data drive your experiences.

No matter the industry, data enhances your ability to engage customers.
See how various industries benefit from data-driven marketing.
Master content across channels.
Get a 360-degree view of customers.
Orchestrate campaigns across channels.