Support for any key metric
Adobe Target provides a spectrum of out-of-box metrics, including engagement, time on site, page depth, clicks, conversions, revenue, average order value, return per visitor, etc. for you. In addition, we provides the ability to capture metrics related to custom scoring, any behavior on the site, as well as any metric from Adobe Analytics.
Using Adobe Sensei, Adobe Target uses algorithms built on proven statistical methods for evaluating experience variations over time and determining and delivering the next best combination of offers, recommendations, pages, or multipage experiences to each individual based on their profile.