Visual campaign orchestration that’s second nature. But first in class.

Marketers now have an intuitive way to design, execute, and manage customer experiences across channels. Using simple drag-and-drop icons, you can easily control your marketing content, channels, scheduling, budgeting, and resources. And then watch results in real time.

Intuitive interface

Orchestrate the customer journey with easy-to-use visual workflows and icons. Create targeting and channel execution strategies all in one place.
 

Campaign flexibility

Adapt to changing customers needs with the ability to start, stop, pause, and restart campaigns. Execute your campaigns from an on-premise, hybrid, or cloud environment.
 

Intelligent design

Design your campaigns from audience segmentation, offer, and channel selection to message rendering and testing with a graphically rich, touch interface.
 

Take control of your campaigns.

With easy-to-use calendar, budgeting, approval, and measurement tools, you can take control of your marketing campaigns — from planning and execution to optimization and measurement.impact. Lastly, you’ll better target content that boosts ad revenue.

Plan

Plan your campaigns across an extended timeline and effectively manage plans, activities, budgets, and results in a single environment that can also be extended and localized for distributed organizations.
 

Execute

Execute on your campaigns by reaching customers through personalized channels—both online and offline. Optimize email delivery on multiple devices through testing and responsive design strategies.
 

Automate

Automate your campaigns through customer journeys based on their interactions and actions. Automate data management—data capture, extraction, and loading—as well as your internal teamwork processes.
 

Measure

Measure the results of your campaigns to get a complete picture of what works, what doesn’t, and what you can improve. Then gather and report your data so you can analyze it more effectively.
 

Turn routine processes into personalized experiences.

With its enhanced segmentation and targeting, Adobe Campaign helps True Value deliver personalized experiences to their customers.
 
“At True Value, we want to do more than just increase sales. We strive to be of service to our customers and communicate with them in ways that meet their specific needs. That requires tailored messages, content and offers across channels.”
 
— Melva Godwin, Manager, Campaign Management (True Value Company)
 

See cross-channel campaign orchestration in action.

 
 

Explore all of our solutions.

Read our use-cases for best practices in Campaign.