Adobe Analytics Premium: Customer 360

Your customers have many dimensions. Use them all.

Customer 360 allows you to combine your web data with customer data from other channels, giving you a more complete picture of how they interact with you. Make use of this multichannel data through informative visualizations, cross-channel marketing capabilities, and advanced analytics.
Predictive Intelligence
Understand cross-channel interactions
Know how activities on the web cause an offline conversion and vice versa.
 
360-degree customer analysis
Personalize the experience
Give a consistent and relevant experience to your customers in all of your marketing channels.
 
Cross-channel attribution
Discover new segments
Find whole new segments by combining web and customer data from other channels.
 

See what Customer 360 can do.

Predictive Intelligence
 
Customer attributes
Combine attribute data with behavioral data so you can get a richer understanding of your customers and create more dynamic segments.
 
360-degree customer analysis
 
Audience clustering
Intelligently categorize individuals into distinct personas based on similarities in product preference, geodemographics, and behavioral attributes.
 
Cross-channel attribution
 
Customer journey analysis
Analyze all customer touchpoints to improve the customer experience and cross-sell opportunities.
 

Don’t just know your customers today. Know them tomorrow.

See why we’re a Leader in Gartner’s 2016 Magic Quadrant for Digital Marketing Analytics.
 

Learn how to solve business problems.

Read our use cases for best practices in achieving a 360-degree view of customers.