Data Connectors

Connect to large databases and CRM systems like Microsoft Dynamics 365. Or create custom data connections to your broader marketing ecosystem, including point-of-sale systems, e-commerce platforms, and offline programs.


The best data is the data you can use.

Connecting to big data sources to create personalized and optimized marketing campaigns just makes sense. But getting disparate systems to connect with each other for a true picture isn’t so simple.

Adobe Campaign integrates with a variety of marketing, analytics, and sales solutions, and lets you connect to external databases through federated data access. Deploy connectors to CRM systems, such as Microsoft Dynamics, to align your internal marketing and sales efforts more closely, and give your entire company access to each prospect’s timeline of marketing engagements and brand touchpoints.

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See what makes it work.

Custom connections
Create custom data connections to your broader marketing ecosystem, including point of sale systems, e-commerce platforms, and offline programs like direct mail and call centers.

CRM connectors
Exchange data between Adobe Campaign and your CRM solution, including Microsoft Dynamics 365, Salesforce CRM, and Oracle On-Demand, using dedicated workflow activities.

 

Learn more about data connectors in Adobe Campaign.

Expand your options.

Learn how to supplement your Adobe Campaign functionality with the best extensions, plug-ins, apps, and scripts in our Help section.

Explore the Adobe Exchange.

Take advantage of Adobe + Microsoft.

Find out how to get your marketing and sales teams on the same page with our strategic partnership with Microsoft.

Learn more about the partnership.

See related features.

Customer profiles

Take advantage of customer profiles to extend or enrich your campaign data by adding new attributes or tables to existing records.

Adobe Analytics integration

Use the Adobe Campaign + Adobe Analytics integration to enable cross-channel reporting, create and share audiences across teams, and deploy real-time remarketing triggers.

Audience segmentation

Use multidimensional targeting to create segments based on virtually any variable in a customer profile. Use these audiences in Adobe Campaign for use in multi-step, cross-channel programs or to share with other Adobe Experience Cloud solutions.

Let’s talk about what Adobe Campaign can do for your business.

Let’s talk about what Adobe Campaign can do for your business.