Cross-channel content: Create once. Delight everywhere.  

Customers want consistent, relevant experiences no matter where they are, or which device they choose. With cross-channel content, you can create once and deliver beautifully across web, mobile, apps, IoT, single-page applications, and in-venue screens — without the extra effort.

Content that’s fit for any channel.

From smart phones and connected cars to digital bus stops and interactive retail stores, consumers have endless choices when it comes to engaging with brands. Not only are the number of channels and devices growing, but so are customer expectations. They want content created just for them, and they want it consistent everywhere they go.

It’s no longer simply making sure you have experiences on every channel. It’s about connecting the experience across all those channels — online and offline — to create a mutually rewarding and personalized experience.

Marketing channels need their own approach, but you’ve got to blend your approaches into a unified strategy. To do this, you need a unified platform to create, manage, and sustain one-to-one relationships. With the right approach, your customers, no matter where they are in their customer journey, will have a seamless experience at any moment along the way.

Adobe can help.

Adobe Experience Manager Sites helps you create exceptional experiences across every channel, without having to start from scratch with every layout. Because the authoring and publishing layers are independent of each other — also known as a decoupled architecture — you can design once and publish everywhere, including to IoT devices and single-page applications.

This also means that marketing and developer authors can collaborate and simultaneously edit content so you can deliver amazing experiences faster. And, with content as a service, you can automatically push content out to any channel, making it easy to be wherever your customers expect you to be. And when that happens, there’s no need for them to go anywhere else.

Watch cross-channel content overview

“Adobe Experience Manager gives us a central platform for delivering digital experiences that are relevant across all local customer touchpoints. This enables us to be much more efficient in our operations.”

Oliver Simmersta, Enterprise Architect, SPAR ICS

Cross-Channel Content Features

Single-page app editing

Edit and manage single-page applications (SPAs) built on open-source frameworks like React and Angular with the same drag-and-drop editor you use for websites.

Content as a service

Let users programmatically access the Experience Manager Sites content repository and get content for delivery to many third-party applications, including mobile apps, IoT apps, smart devices, and in-store screens.

Experience fragments

Group content and layouts to create channel-agnostic, reusable fragments that can publish to any screen, ensuring consistent messaging and design without building multiple creative assets.

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Let’s talk about what Adobe Experience Manager Sites can do for your business.

Let’s talk about what Adobe Experience Manager Sites can do for your business.