The digital demands just keep on coming.
Launch a new microsite. Keep the content relevant. Translate and localize. Oh, and make sure it displays just as beautifully on a 5.5-inch smart phone as it does on a 27-inch desktop. For your marketing and IT teams, keeping up with these demands is a tall order, especially if your web content management platform isn’t up to the task.
When content is stored in different systems, information isn’t relevant to your site visitors, and a simple edit takes days instead of minutes, the customer experience — and your competitive edge — slip. To stay ahead, you need a quick way to access and create content. A more precise way to target your customers. And a simple way to publish to your website (and other devices).
In short, you need a better way to compete with content. And that requires artificial intelligence and machine learning to help you personalize experiences at scale and work smarter. Marketers and developers also need one place to access content, and the tools to do what they do best, so you don’t have to worry about bottlenecks. Because when you get it right, your teams are more productive, your sites get launched faster, traffic numbers climb, and revenue grows.