Mark Dawson, Senior Manager, Demand Generation, Charles Schwab
By transitioning to digital tools, Charles Schwab was able to improve data integrity, inbound leads, and web engagement. This has increased their sales pipeline and resulted in a 900 percent increase in productivity and greater campaign efficiency.
Robert Smithline, Chief Marketing Officer, Altisource
With Marketo Engage’s campaign-centered architecture, Altisource creates campaigns in 15 to 20 steps and track interactions across all channels.
Lori Riggs, Senior Director of Marketing, Kindred Healthcare
With Marketo Engage, Kindred now performs real-time tracking of the issues that are important to key audiences and use that insight to build segmented campaigns that strengthen relationships with referral sources. They estimate the total return on investment is 40:1.
Stephanie Meyer, Head of Marketing Operations, GE Healthcare
By learning more about their customers’ behavior and how to engage them differently, GE Healthcare has transformed customer engagement and their sales pipeline.
Ben Conrad, VSenior Director of Database Marketing, Milwaukee Bucks
Using the integration between Microsoft Dynamics 365 and Marketo Engage, the Hot Leads program allowed the Bucks to reach out to fans during a critical window of interest, and those sales accounted for 10% of full season ticket revenue.