Don’t just reach the one.
Reach every single one.

Find the individual in the haystack — and then delight them. A/B and multivariate testing. Personalization. AI-powered automation at scale. Get the whole optimization engine with Adobe Target.

Benefits

Take omnichannel personalization to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.

Stop guessing with A/B and multivariate testing.
Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time.

Improve every experience with AI-powered automation and scale.
AI is critical to modern optimization. Test and personalize to every visitor, applying artificial intelligence with a single click.

Exceptional customer experiences require exceptional tools.

Adobe stands alone as the Leader in experience optimization platforms. Read more in the report The Forrester Wave™: Experience Optimization Platforms, Q2 2018.

How we're different

Success stories

With Adobe Target, Philips cut their testing and targeting processes from weeks to just days and hours, improving their site all along the way.

Swisscom used Adobe Target to improve speed and return on tests through machine learning and Adobe Sensei.

 Progrexion

Adobe Target let Progrexion revamp their testing, helping them hit the right balance to address customer preferences and lifting conversion by 14%.

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Let’s talk about what Adobe Target can do for your business.

Let’s talk about what Adobe Target can do for your business.