Different businesses have different needs but we have a version of Adobe Target that’s right for you. Everyone needs to run tests and optimize some customer content. If that’s all you need right now, take a look at Adobe Target Standard. But as your optimization needs expand, see what Adobe Target Premium has to offer.
Adobe Target Feature |
Adobe Target Standard |
Adobe Target Premium |
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A/B/N and multivariate testing |
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Rules-based and location-based personalization |
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Auto-allocate: dynamic multi-armed bandit testing powered by Adobe Sensei |
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Visual experience composer (WYSIWYG editing) |
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Desktop and mobile web (client-side or server-side) |
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Mobile app via SDK or server-side API |
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Email at open time or build time |
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Beyond the browser (IoT, set top boxes, intelligent devices, ATMs, kiosks, etc.) |
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Personalized item and content recommendations powered by Adobe Sensei |
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Automated personalization for offers powered by Adobe Sensei |
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Auto-target: one-click experience personalization powered by Adobe Sensei |
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AI insights report visualizations for machine learning models |
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Enterprise Governance with user permissions for global scale |
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Adobe Target Standard |
Adobe Target Premium |
Enterprise-grade testing and optimization.
Get started with testing and optimizing your website and emails. Use the drag-and-drop interface to easily customize and test experiences. Rules based and behavioral based personalization lead the way to increasing conversion.
Multichannel personalization for enterprise.
Go beyond the browser and optimize for any channel. Use content recommendations, personalized offers, and AI to build a truly powerful experience. Measure the effectiveness of each area of the experience with insights.
Adobe stands alone as the Leader in experience optimization platforms. Read more in the report The Forrester Wave™: Experience Optimization Platforms, Q2 2018.