Compare Adobe Target packages.

Different businesses have different needs but we have a version of Adobe Target that’s right for you. Everyone needs to run tests and optimize some customer content. If that’s all you need right now, take a look at Adobe Target Standard. But as your optimization needs expand, see what Adobe Target Premium has to offer.

Adobe Target Feature

Adobe Target Standard


Adobe Target Premium


A/B/N and multivariate testing

Rules-based and location-based personalization

Auto-allocate: dynamic multi-armed bandit testing powered by Adobe Sensei

Visual experience composer (WYSIWYG editing)

Desktop and mobile web (client-side or server-side)

Mobile app via SDK or server-side API

Email at open time or build time

Beyond the browser (IoT, set top boxes, intelligent devices, ATMs, kiosks, etc.)

Personalized item and content recommendations powered by Adobe Sensei

Automated personalization for offers powered by Adobe Sensei

Auto-target: one-click experience personalization powered by Adobe Sensei

AI insights report visualizations for machine learning models

Enterprise Governance with user permissions for global scale

Adobe Target Standard

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Adobe Target Premium

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Adobe Target Standard

Enterprise-grade testing and optimization.
Get started with testing and  optimizing your website and emails. Use the drag-and-drop interface to easily customize and test experiences. Rules based and behavioral based personalization lead the way to increasing conversion.

Adobe Target Premium

Multichannel personalization for enterprise.
Go beyond the browser and optimize for any channel. Use content recommendations, personalized offers, and AI to build a truly powerful experience. Measure the effectiveness of each area of the experience with insights.

Exceptional customer experiences require exceptional tools.

Adobe stands alone as the Leader in experience optimization platforms. Read more in the report The Forrester Wave™: Experience Optimization Platforms, Q2 2018.

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All benefits

All features

Customer stories

Resources and documentation

Let’s talk about what Adobe Target can do for your business.

Let’s talk about what Adobe Target can do for your business.