Data-Driven Creativity: Using Data to Propel Creative Work - S213

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Data and creativity may seem like two very different sides of the coin, but enabling your creative process with sound data and defined processes can help your creative team to do their best work — and deliver more projects on time. Join Brent Rudewick, director of product management at Adobe Workfront, and Wayne Barringer, change leadership officer at WBC In-House Advisors, to see how to stop fearing data and instead learn how to use it to drive and empower your own creative process.

Specifically, this session will explore how to:

  • Accelerate your turnaround time and meet revenue goals with predictability
  • Staff with the right resources and budget to take on needed creative processes
  • Eliminate rework and increase collaboration across your organization

Technical Level: General Audience

Session Type: Session

Category: Industry Best Practices

Track: Collaboration and Productivity

Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer

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