Walgreens: Reimagining the Creative Process in a Global Pandemic - S202
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ABOUT THE SESSION
When the world shut down, Walgreens remained open, requiring its now fully remote in-house creative team to reimagine the way they work. Join Mike Matthews, director of creative operations at Walgreens, to learn how his team used Adobe technology to successfully streamline assets, resources, and operations to relaunch the iconic brand and reinvent one of the nation’s largest loyalty programs. And see how they managed the launch while supporting their communities’ new and evolving pandemic needs.
As Mike discusses his team’s use of Creative Cloud Libraries, you’ll learn how they:
- Modernized their creative asset development process
- Unified cross-channel work for internal and external creatives
- Improved speed to market and onboarding
Technical Level: General Audience
Session Type: Session
Category: Industry Best Practices, Collaborating with Your Team
Track: Creativity and Design in Business, Collaboration and Productivity
Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, UI and UX, Web Designer
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