Gallo Creative Design: Making the Wine Magic Happen - S253

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E. & J. Gallo Winery is nothing short of a classic, iconic American wine brand, with a business strategy that puts design at the center of brand success. The family-owned company has grown over its nearly 90-year history to include more than 130 brands, giving design a critical role in ensuring that the different wines and spirits stand out among a sea of labels on supermarket and liquor store shelves.

Join Scott Elia, creative director for E. & J. Gallo Winery, to discover:

  • How they activate creative across print, web, video, and social to drive sales
  • Why Creative Cloud is their platform for brand design
  • How the Adobe Ambassador program enables talented creative teams across brands to leverage new technologies, skills, and connections to come together as a cohesive team

Technical Level: General Audience

Session Type: Session

Category: Industry Best Practices

Track: Creativity and Design in Business, Graphic Design, UI and UX

Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer, UI and UX

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