Herding Cats: Internal Marketing for Brand Asset Management - S610

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ABOUT THE SESSION

“There are beautiful designs to be made and dreams to be had!” you think. But those beautiful design dreams can be tough to attain when you’re spending too much of your time herding cats, trying to get your design requesters to use the brand templates you’ve made for them. Join Tyson Mickelsen, senior graphic designer at Lucidpress, as he discusses proven techniques to help you get people to actually use the brand templates you’ve made. You deserve to spend more time working on design projects, and your design requesters deserve to get the content/templates they need to do their job well. Attend this session to learn how to make both possible.

Tyson will discuss how to: 

  • Strike a balance between hand holding and empowering the template user through education
  • Conserve your time, energy, and design capabilities while giving design requesters what they want
  • Delight and inspire your template users

Technical Level: General Audience

Session Type: Session

Category: How To

Track: Creativity and Design in Business, Graphic Design, Collaboration and Productivity

Audience: Art/Creative Director, Graphic Designer, Web Designer, Social Media Content Creator, Marketer

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Presented by Lucidpress

Life as a Designer With the Power of Brand Templating

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