Building and Engaging Social Audiences with Branded Content - S511

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Learn how to create dynamic content for social media that drives traffic to product-based and service-based online stores. Join Phoebe Sherman, founder of Girl Gang Craft and Adobe Spark ambassador, as she highlights how to use Adobe Spark and Premiere Rush to create short-form video content for organic views and paid reach. 

In this session, you’ll learn how to:

  • Keep up with changing search algorithms
  • Use short-form video to keep your customers engaged and reach new audiences
  • Create branded content with Adobe Spark
  • Make short form videos with Premiere Rush
  • Repurpose content across social channels (Instagram, TikTok, Pinterest, YouTube)

Technical Level: General Audience

Session Type: Session

Category: How To

Track: Social Media

Audience: Social Media Content Creator

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