The Public Service of Storytelling - S262

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  • Maria Neider

    Maria Neider

    Deputy Director of Communications, California State Assembly - Democratic Office of Communications and Outreach

  • Christian Anguiano

    Christian Anguiano

    Video Production Specialist, Democratic Office of Communications and Outreach


Join Maria Neider, deputy director, and Christian Anguiano, video production specialist, from the Democratic Office of Communications and Outreach, California State Assembly Democratic Caucus, to learn how they are reimagining communications and outreach to successfully connect with more than 29 million constituents throughout 61 districts in California.

In this session, Maria and Christian will share how the team of 33 in-house creative professionals:

  • Expanded citizen engagement with rich content shared on websites and social channels, including Instagram, YouTube, and TikTok
  • Helped elected officials use a monthly digest rich with video to educate constituents on issues and increase their social media followers
  • Collaborate and implement the most forward-looking strategies and dynamic content with the help of Creative Cloud for enterprise

Technical Level: General Audience

Session Type: Session

Category: Industry Best Practices

Track: Creativity and Design in Business, Graphic Design, Video, Social Media

Audience: Art/Creative Director, Business Strategist/Owner, Government, Graphic Designer, Post-Production Professional, Print Designer, Web Designer, IT, Social Media Content Creator, Executive, Marketer

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Presented by Lytho

The Creativity We Need Today

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