Three Best Practices for Growing an In-House Agency - S211

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  • Brent Bird

    Brent Bird

    Principal Programs Content Manager, Adobe

  • Clifford Stevens

    Clifford Stevens

    VP, Managing Director, In-House Agency Copper Giants, Liberty Mutual


It’s been said that “adventure is just bad planning.” As a creative team, you’re asked to bring to life the most interesting way to tell your brand story, yet poor planning can lead to misadventures like fire drills, missed deadlines, rework, poor communication, and constantly changing priorities. You’re a creative, not necessarily a project manager. In this session, join Cliff Stevens, VP, Managing Director of Liberty Mutual’s In-House Agency Copper Giants, as he shares their journey of being a best-in-class agency combined with a unique offering, scaling capabilities, and producing break-through work. He’ll share how they built their operation and how Adobe Workfront has been a critical foundation of growth.

Technical Level: General Audience

Session Type: Session

Category: Industry Best Practices

Track: Collaboration and Productivity

Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer

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