Three Best Practices for Growing an In-House Agency - S211
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SPEAKERS
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Principal Programs Content Manager, Adobe
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VP, Managing Director, In-House Agency Copper Giants, Liberty Mutual
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ABOUT THE SESSION
It’s been said that “adventure is just bad planning.” As a creative team, you’re asked to bring to life the most interesting way to tell your brand story, yet poor planning can lead to misadventures like fire drills, missed deadlines, rework, poor communication, and constantly changing priorities. You’re a creative, not necessarily a project manager. In this session, join Cliff Stevens, VP, Managing Director of Liberty Mutual’s In-House Agency Copper Giants, as he shares their journey of being a best-in-class agency combined with a unique offering, scaling capabilities, and producing break-through work. He’ll share how they built their operation and how Adobe Workfront has been a critical foundation of growth.
Technical Level: General Audience
Session Type: Session
Category: Industry Best Practices
Track: Collaboration and Productivity
Audience: Art/Creative Director, Business Strategist/Owner, Graphic Designer
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