The internet and digital marketing held a lot of promise, but never quite delivered. We were expecting true one-to-one connections, but the reality is fragmented, chaotic, and complex. Navigating this reality as a brand can be scary, but also exciting. Join Max Kramer, Nike brand digital innovation, and Matevz Klanjsek, co-founder and chief product officer at Celtra, to explore proven solutions to meet these challenges.
Specifically, Max and Matevz will discuss how to:
- Embrace creative chaos and the role of innovation, both internally and externally
- Achieve creative excellence in an environment where paid impressions reign supreme
- Recognize if you need innovation and what that means for your team, work, and organization