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How to Build a Cross-Channel Strategy and Digital Footprint - S457
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SPEAKERS
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Viral Marketer, Entrepreneur & Content Creator, We Shape This
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ABOUT THE SESSION
Learn how to make the most of your content across multiple digital platforms. Join viral marketer and celebrity social content producer Andrea Casanova to learn how to create and optimize a cross-channel digital strategy for your brand or business. You’ll learn how to create a content plan from scratch and develop a deeper understanding of the types of content that convert best per platform.
In this session, you’ll discover how to:
- Develop your brand archetype, voice, and messaging
- Understand Gen Z’s impact on global trends
- Repurpose content without the burnout
- Generate a cross-channel content plan from scratch
Technical Level: Beginner, Intermediate
Type: Session
Category: How To
Track: Graphic Design, Video, Social Media and Marketing
Audience Types: Art/Creative Director, Business Strategist/Owner, Social Media Content Creator, Marketer
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