Eat, drink, and breathe insights with Adobe Analytics.

If you're ready to make a culture of data, where insights are like oxygen and everyone acts on them in real time, then Adobe Analytics is ready for you.


Start with web analytics.
We bring our best even to the basics. Use award-winning tools to turn vast streams of web data into insights that everyone can act on.

Marketing analytics does more.

Marketing analytics does more.
We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views.

Attribution is key.

Attribution is key.
We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly.

Predictive analytics brings it home.

Predictive analytics brings it home.
We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.

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Forrester names Adobe as a Leader in customer analytics.

Adobe received the highest score possible in 20 criteria, including action and usability. See why Forrester named Adobe as a Leader in The Forrester Wave™: Customer Analytics Solutions, Q2 2018.

Customer Analytics: are you a Leader or a Laggard?

Poor understanding of and investment in customer analytics could impact the survival of your business – learn what you need for your future success in this report.

How we're different

Success stories

Philips uses Adobe Analytics to measure how customers are interacting with their pages, so they can get a complete picture of customer journeys.

With Adobe Analytics Data Workbench, WestJet brings together all their cross-channel campaign data so they can gauge the different experiences customers are having.

Marketing analytics strengthen your brand story.

See how Adobe Analytics is GDPR-ready.

Let's talk about what Adobe Analytics can do for your business.

Let's talk about what Adobe Analytics can do for your business.